Privacy - the Competitive Advantage
In 2016, Krowdthink initiated the first, highly successful, UK event to bring together legislative experts, privacy innovators and investors that believe in a better Internet.
We fundamentally believe that the lack of privacy in digital engagement will not be addressed until new business models evolve that sustain the customer expectation of 'free', whilst delivering online services that respect privacy.
This event brings together the advocates for business change to share best practice in tackling this challenging issue.
To connect to this community of innovators join our Linkedin group
Location, especially if stored over time, is the single most insightful piece of data that can be collected on people. It can highlight where you live, work and play. It shows who you know and how well you know them. It can give deep insights to your health, financial status and personal relationships and how they change over time.
In early 2016 we undertook a detailed investigation into how UK public Wi-Fi suppliers and mobile phone service providers track, store and use peoples location history, even when their location services are turned off. Independently The Open Rights Group
did the same; our conclusions were remarkably similar. We obtained significant coverage in The Guardian
and many technical media. You can download the detailed reports here www.optmeoutoflocation.com
, but more importantly you can learn how to opt out of these tracking activities.
Krowdthink will continue to investigate and expose companies who covertly obtain location information and use it for commercial gain without obtaining explicit opt-in consent from citizens.