© Krowdthink 2012
GPS has been in Smartphones for over 15 years, yet we rarely use it except for mapping services, unless you count the Pokemon Go craze. We have an inherent natural concern about having our location tracked, especially in social platforms. So the mass social engagement opportunity of mobile devices has been restricted to virtual cloud based connections, disconnecting us from the real world around us.
To overcome this natural concern and to foster the location based digital connection opportunity we innovated to enable location-based digital engagement without needing to know location! We call the approach Co-location, because we realized for social engagement we just needed to know people are in the same place at the same time, not where they are.
The tech works by looking around the smartphone to obtain real-time world comparators that allow us to be sure you are in a unique place. The primary one we use is Wi-Fi. If people are on the same Wi-Fi at the same time we know they are in the same place. We don't know where that place is nor do we need to know. We even hide any identifying Wi-Fi information from ourselves using an encryption technique called hashing, so even if hacked our customer locations will not be revealed.